About Us

Welcome to Avalon, inspired by days spent by the sea and nights that linger just a little too long, we bring you a carefully curated collection of swimwear, clothing, and accessories for men and women who live or dream of, the seaside life.

As part of the Malibu Friday and Palm and Sage’s family, we’ve long celebrated styles that’s both sophisticated and trend-forward. With Avalon, we wanted to bring that same sense of quality and style into a more relaxed, sun-soaked setting. Our collection blends laid-back silhouettes, breezy fabrics, and timeless coastal hues that are perfect for beach days, boat rides, or simply embracing that casual, coastal spirit wherever you are.

Every piece we carry reflects our love for the ocean, travel, and effortless living. Whether you’re searching for the perfect swimsuit, lightweight linen, or coastal-inspired accessories, our boutique invites you to discover a look that’s as easy going as a day on the shore and just as unforgettable.

Thank you for supporting our small business.